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Google Ads Measurement Certification Answers

Google Ads Measurement Exam

Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

January 4, 2022 Steven 0 Comments

Google Ads Conversion Tracking
Conversion Linker
Google Optimize
Floodlight Counter

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← Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)
As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take? →

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Google Ads Measurement Certification Answers

You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?

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Google Ads Measurement Certification Answers

A brand manager wants to show the value of his advertising by demonstrating the return on ad investment. What’s his marketing objective?

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Google Ads Measurement Certification Answers

Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

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