Amazon DSP Advanced Certification Exam Answers

Lifestyle audiences can be used to drive brand awareness, and for advertising everyday products and services such as B2B courier services, organic produce, etc.

Steven June 19, 2022

Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?

Steven June 19, 2022

You are running a campaign with the bid strategy “Maximize performance,” and your campaign is under-pacing, but you are hitting your goal KPI. What is an optimization you can implement to improve pacing?

Steven June 19, 2022

Which of the below statements is true for private auction deals?

Steven June 19, 2022

Which of the below is NOT considered a conversion metric?

Steven June 19, 2022

When are conversions for Amazon DSP campaigns reported?

Steven June 19, 2022

What is Amazon DSP’s attribution lookback window?

Steven June 19, 2022

A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?

Steven June 19, 2022

Attribution reinstatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign. This process then occurs on a rolling basis following each reinstatement.

Steven June 19, 2022