Which of the following are variables that may affect campaign performance?
all of these Poor customer reviews Out-of-stock issues Prime Day It is easier to search in our PDF, which has correct
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Amazon DSP Certification Exam
Why should an advertiser upload all creative asset sizes that are available during campaign set up?
To be able to optimize to the ones performing best To maximize viewability To reduce time needed to set-up the campaign To
Read more Which of the following describes Amazon Publisher Services (APS)? (Select 2)
Invitation-only marketplace allowing select buyers to bid on impressions Amazon’s marketplace of 10,000+ directly integrated sites and apps Code is placed
Read more Which supply option consists of exclusive inventory available through the Amazon DSP?
Amazon O&O properties Third-party exchanges Private marketplaces (PMPs) Amazon Publisher Services It is easier to search in our PDF, which has
Read more Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?
Shift budget from high-performing line items to the underperforming/underdelivering line items. Adjust frequency caps on the underdelivering/underperforming line items to serve more
Read more At which point during the campaign management timeline should an advertiser use manual optimization levers?
After reviewing campaign insights Immediately after setting up the campaign Before setting up the campaign Before pulling downloadable reports It
Read more Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2)
Animation that mimics user interaction, such as a moving cursor Flashing or pulsating text Interactive elements that compliment the user
Read more Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?
Shift budget from that line item to higher performing line items. Increase frequency cap on that line item to serve
Read more The Amazon DSP automated budget optimization allocates budgets based on which of the following?
Type of creative selected Duration of campaign KPIs selected for an order Supply selected for a line item It is
Read more What is the value of Amazon’s pre-bid analysis? (Select 2)
It reduces the risk of bidding on suspicious impressions Amazon does not perform pre-bid analysis It removes fraudulent elements after an impression
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