Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
Speed: decisions made within nanoseconds Customization: adjust levers as needed Granularity: every impression is evaluated Amazon does not offer automatic
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Amazon DSP Certification Exam
When should an advertiser care most about brand halo metrics?
When reviewing a campaign’s performance toward an awareness goal. When reviewing a campaign’s performance toward a purchase goal. When reviewing
Read more Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?
Private marketplaces (PMPs) Amazon O&O properties Third-party exchanges Amazon Publisher Services (APS) It is easier to search in our PDF, which
Read more For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?
Programmatic advertising Direct advertising It is easier to search in our PDF, which has correct answers, and you can save
Read more The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?
Advertiser A wins and pays $1.04 Advertiser C wins and pays $1.11 Advertiser C wins and pays $1.05 Advertiser B
Read more For which scenario(s) should an advertiser consider optimization?
The line item is achieving its performance goal but has potential to perform better. The line item is spending its
Read more At which point during the campaign management timeline should an advertiser establish KPIs?
Review Setup Optimize Report It is easier to search in our PDF, which has correct answers, and you can save
Read more The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?
Advertiser B wins and pays $1.19 Advertiser C wins and pays $1.19 Advertiser C wins and pays $1.15 Advertiser B
Read more True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?
3P vendor and deal Audience segmentation and all data Performance and audience segmentation Performance and all data It is easier
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