Which of the following is NOT a true statement?
The majority of programmatic ads are purchased using a CPM or dCPM model. The buying process for programmatic advertising is
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Amazon DSP Certification Exam
A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?
April 1st impression April 7th impression April 9th purchase April 4th click It is easier to search in our PDF,
Read more There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?
July 22nd non-viewable video ad July 29th viewable video ad August 5th purchase July 15th viewable display ad It is easier to
Read more Which of the following audiences can be reached using the Amazon DSP?
Advertiser hashed audiences Amazon audiences Advertiser audiences from a pixel Advertiser audiences from a DMP It is easier to search
Read more True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more Which KPIs are associated with an awareness goal? (Select 3)
Brand lift Detail page view rate (DPVR) Click-through rate (CTR) Return on ad spend (ROAS) It is easier to search in
Read more What does Amazon strive for through its ad policies? (Select 2)
Ensure ads drive purchases with every click Allow advertisers to effectively communicate their message Ensure ads are seen by a
Read more Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?
Amazon O&O properties Third-party exchanges Amazon Publisher Services (APS) Private marketplaces (PMPs) It is easier to search in our PDF, which
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