ASINs within the Amazon Attribution console are promoted at the Order level.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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Amazon DSP Certification Exam
When measuring campaigns using Amazon Attribution, what is the next step after you create an order?
Name your order. Copy your attribution tag to append on your ad as the click-through URL. Generate a report to validate that
Read more Choose the best description for promoted conversion metrics.
Add to cart rates of select products. Impressions from your ad campaign. Amazon Attribution metrics that correspond only to the
Read more How can advertisers calculate return on ad spend and other cost based metrics?
It is not possible to calculate Return on ad spend and other cost based metrics. Return on ad spend and
Read more Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?
Click-through rate Detail page views, Detail Page view rate, Add to carts, Add to cart rate Total DPVs, Total DPVR, Total
Read more Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?
None of these. Focus on your ads that help drive the least expensive cost per ATC, and invest less in
Read more Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?
A percentage chance of a shopper purchasing the product when they click on your ad. An understanding of initial awareness
Read more Attribution tags should be placed on both Amazon and non-Amazon ads.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
Keyword creative report Summary report Performance report Order summary report It is easier to search in our PDF, which has
Read more Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.
False True It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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