What’s the definition of Display & Video 360 as a product?
A product that allows advertisers to buy digital inventory and manage campaigns. A product that allows website owners to track,
Read moreDisplay & Video 360 Certification Answers
An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. Which ad format should they use?
Parallax Swirl Flipbook Native It is easier to search in our PDF, which has correct answers, and you can save
Read moreYour colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Which of the following would cause this issue?
One of the ads was created in Ad Canvas. One of the ads is missing a companion creative. One of
Read moreYou’re preparing to evaluate the success of your recent campaign promoting a seasonal sale. You want to assign attribution credit across various touch points, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. Which attribution model would you use?
Position based model First interaction model Last interaction model Time decay model It is easier to search in our PDF,
Read moreWhen it comes to mobile in-app and mobile web inventory, which statement is true?
You can use app-ads.txt to protect publishers and advertisers from misrepresented mobile in-app and mobile web inventory. You can use
Read moreYou’re reviewing impressions for a Programmatic Guaranteed deal that you launched last week and notice that it underdelivered. What should you do first to determine why it happened?
Contact the publisher. Review the campaign-level targeting. Use the deal troubleshooter. See if the line item has multiple targeting assigned.
Read moreIn which scenario does it make sense to use Inventory Packages?
For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining
Read moreYou’re setting up a Connected TV campaign and are concerned about security. Which tools in your Connected TV campaign can help you protect your brand?
Digital content labels, sensitive categories, invalid traffic Digital content labels, advertising verification, invalid traffic Digital content labels, sensitive categories, advertising
Read moreYour company is launching several new video game modules, with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well.To achieve this goal, which type of display creative optimization would you use?
Optimize for clicks Optimize for conversions Optimize for time spent on screen Optimize for creative rotation It is easier to
Read moreYou work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause. What could the potential issue be?
One of the ads is missing a companion creative. One of the source files is in MP3 format. One of
Read more