True or False? You should use a consistent naming system to store and easily identify hosted files
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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HubSpot Content Marketing Certification Exam
Fill in the blank: To effectively tell your business’ story, you need ________________.
a mission with supporting values great products and services a testimonial from a happy customer an interesting history It is
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What does an UTM parameter help you identify?
Lifecycle stage Lead attribution Company name Content medium It is easier to search in our PDF, which has correct answers,
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To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
Twitter LinkedIn Google A and B All of the above It is easier to search in our PDF, which has
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You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?
“Yes, there’s no reason to keep going if we have enough topics for our ebook.” “Yes, we can always identify
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Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
role call icebreakers team goals breaking into groups It is easier to search in our PDF, which has correct answers,
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Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.
marketing funnel buyer’s journey buyer personas ad budget It is easier to search in our PDF, which has correct answers,
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True or false? SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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Every content brainstorm needs the following EXCEPT:
A moderator A clear agenda At least five people Visual aids It is easier to search in our PDF, which
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Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
persona creation process Golden Circle Inbound Methodology buyer’s journey It is easier to search in our PDF, which has correct
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