Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
1 5-10 At least 10 aMore than 10 It is easier to search in our PDF, which has correct answers,
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HubSpot Content Marketing Certification Exam
You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
Yes, because having an editor complete your content ensures it will read well to others. Yes, a content editor’s role
Read more True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
two weeks one month three months six months It is easier to search in our PDF, which has correct answers,
Read more Fill in the blank: A content compass helps organize monthly initiatives by ____________.
SMART goals sales campaigns inbound marketing campaigns All of the above It is easier to search in our PDF, which
Read more Which of the following is NOT a category you should organize your content audit by?
Buyer’s journey stage Content length Marketing funnel stage Content title It is easier to search in our PDF, which has
Read more How can you uncover your buyer personas’ reading habits?
Include a question on a form Interview some of your best customers Make a list of publications you read A
Read more You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
Motor Trend Magazine Wall Street Journal TIME Magazine All of the above It is easier to search in our PDF,
Read more Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.
first-person point of view second-person point of view third-person point of view None of the above It is easier to search in our
Read more True or false? You need conflict to tell an impactful story.
True, conflict helps build developmental and emotional connections. True, people care more about the conflict than the resolution. False, your
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