How can you ensure that your website stays visually consistent?
Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page
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HubSpot Contextual Marketing Certification Exam
Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?
Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. It is easier to search
Read more Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:
That the test only asks users to do one task. That the test is designed around a common problem or
Read more How can you ensure that you’re recruiting the right users for usability testing?
Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the
Read more Which is NOT a reason to do usability testing?
It allows you to see how your typical users use your website. It allows you to see where the holes
Read more Why is a content audit useful?
It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where
Read more What do you learn from a content audit?
How many customers each piece of content is generating. What your click-through rate is for each offer on your site.
Read more What are the two types of main navigation menu structure?
Lateral and centralized Flat and deep Horizontal and vertical Latitudinal and longitudinal It is easier to search in our PDF,
Read more Where do you want to place a navigation menu?
Just at the top of each website page. Just in the footer of each website page. Above the fold and
Read more When designing your navigation, your primary objective should be to include keywords for search engines.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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