Fill in the blank: Words like “free” or “percent off” may not trigger spam filters for your email, but could ___________.
yield higher unsubscribe rates trigger fewer sales align with the content for coupons in the email appear to be sent
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HubSpot Digital Marketing Certification Exam
Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”
Active Passive Reactive year It is easier to search in our PDF, which has correct answers, and you can save
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Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.
30 days 90 days two quarters year It is easier to search in our PDF, which has correct answers, and
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You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
Yes, because having an editor complete your content ensures it will read well to others. Yes, a content editor’s role
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Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
two weeks one month three months six months It is easier to search in our PDF, which has correct answers,
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Which of the following factors does YouTube pay attention to as part of its algorithm?
Which videos each user watches What videos each user doesn’t watch How many times each user watching a video Each
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Which of the following is an example of a video in the attract stage?
A promotional video featured on a landing page A social video that shows off your brand’s personality A testimonial of
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What are the three stages of the buyer’s journey?
Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and conversion Awareness, decision, and delight It is easier to
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Fill in the blank: ________ refers to how well a document matches a search query.
Authority Relevance Ranking Discover It is easier to search in our PDF, which has correct answers, and you can save
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Which KPI is most likely to be a vanity metric?
Reach Engagement Return on Investment (ROI) Retention and loyalty It is easier to search in our PDF, which has correct
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