Which of these KPIs demonstrate social media ROI? Choose all that apply.
Direct sales revenue from social media, such as orders that come in from a coupon or links into your website
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HubSpot Digital Marketing Certification Exam
Which of the following places on Instagram can you use a link to click through to your website? Choose all that apply.
Stories Bio Post copy Advertisement It is easier to search in our PDF, which has correct answers, and you can
Read more Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______?
answering a question in the form of a detailed list asking questions in your H4 headers embedding social media posts
Read more All of the following are key places your videos can appear on YouTube EXCEPT:
In search results On the homepage On a sponsored page In the trending system In subscriptions It is easier to
Read more Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?
“YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the
Read more True or false? Watching three seconds of a YouTube video is considered a view.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates.
brand business entertainment sales It is easier to search in our PDF, which has correct answers, and you can save
Read more Which of the following is an example of a video in the engage stage?
A promotional video featured on a landing page A social video that shows off your brand’s personality A testimonial of
Read more Fill in the blank: The ideal blog post title is _____ characters.
15 60 75 90 It is easier to search in our PDF, which has correct answers, and you can save
Read more Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond?
“That sounds great. Do we have a size and preferred color for this custom font?” “To save budget on a
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