From top to bottom, what should your search account structure hierarchy look like?
Campaigns, ad groups, keywords Ad groups, campaigns, keywords Keywords, campaigns, ad groups Keywords, ad groups, campaigns It is easier to
Read more
HubSpot Digital Marketing Certification Exam
True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more What symbol would you use to add a negative keyword?
/ ^ + – (answer) It is easier to search in our PDF, which has correct answers, and you can
Read more What symbol would you use to add a broad match modifier?
/ ^ + (answer) – It is easier to search in our PDF, which has correct answers, and you can
Read more Which of the following represents a broad match keyword?
wall art “wall art” wall +art -wall art It is easier to search in our PDF, which has correct answers, and
Read more Which of the following represents a phrase match keyword?
+smart tv -smart tv [smart tv] “smart tv” It is easier to search in our PDF, which has correct answers, and
Read more Which of the following represents an exact match keyword?
“dog treats” [dog treats] dog treats -dog treats It is easier to search in our PDF, which has correct answers, and
Read more Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.
broad exact specific negative It is easier to search in our PDF, which has correct answers, and you can save
Read more What is the difference between a brand keyword and a non-brand keyword?
A brand keyword is more expensive, a non-brand keyword is less expensive A brand keyword receives less traffic, a non-brand keyword receives
Read more Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.
Forces, friction. Friction, force. Ships, force. Ships, friction. It is easier to search in our PDF, which has correct answers,
Read more