What is one common cause of low click-through rates?
The email is trying to do too many things. The email doesn’t have a CTA. The email doesn’t have a
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HubSpot Email Marketing Certification Exam
Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.
email campaigns bring in from your business’ initial investment. email segments bring in from your business’ initial investment. emails deliveries
Read more True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?
Return on investment Segmentation strategy Social media collaboration Return on value It is easier to search in our PDF, which
Read more What is the average width of an email?
600 pixels 55 pixels 900 pixels 400 pixels It is easier to search in our PDF, which has correct answers,
Read more A computer program that allows you to access and manage your email is the definition of what?
Email client Email engagement Email outsourcing Email platform It is easier to search in our PDF, which has correct answers,
Read more True or false? Your email outline is the actual template you’ll use for every email.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more What are the two buckets that your post-send metrics fall into?
Segmented and non-segmented Opened and clicked Positive and negative Engaged and did not engage It is easier to search in our
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