True or false? Any email marketing vendor of value will not allow you to send to a purchased list.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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HubSpot Email Marketing Certification Exam
Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.
build trust create segments build segmentation build email deliverability It is easier to search in our PDF, which has correct
Read more What is graymail?
Email you technically opted in to receive but do not really want. Email you never opted in to receive and
Read more You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?
By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above It is easier to
Read more What is the ideal length of a subject line?
41–50 characters 55–75 characters 10–20 characters 75–100 characters It is easier to search in our PDF, which has correct answers, and you can save
Read more What is the definition of a conversion?
The completion of an open The completion of a click The completion of a desired action The completion of all
Read more What are the two key actions to look at when optimizing each part your email?
The segment and the open The open and the click The contacts and the goal The subject line and the
Read more Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
Setting a goal Selecting a template Discussing with your team Sending your email It is easier to search in our
Read more What does AIDA stand for?
Attention, interest, desire, action Attention, interest, decision, action Attention, ideas, desire, action Attention, intention, decision, action It is easier to
Read more By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”
Setting expectations Subscribing them Aligning content Nurturing the contacts It is easier to search in our PDF, which has correct
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