Which of the following statements is NOT an example of a time you need to use qualitative research?
When you need to find out “why” users are behaving a certain way. When you’re first starting out and/or lacking
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HubSpot Growth-Driven Design Certification Exam
True or false? It’s common to answer a user question by conducting one type of research.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more Fill in the blank: You’re training a new team member on the research and brainstorming process. Your teammate asks, “Why are the user questions the first step in the research process?” You respond with, “Starting with creating user questions helps us _______.”
focus our research efforts in the right areas and helps us determine the best research methods to use communicate expectations
Read more What are the three high-level steps of the user research process?
Develop user questions, perform research, analyze and report on findings. Quantitative analysis, qualitative verification, experimentation validation. Perform research, develop user
Read more Which statement best describes when user research is used during Growth-Driven Design?
User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan
Read more Your team is evaluating different content management systems (CMS). Which of the following questions should your team members ask themselves?
Does this CMS remove bottlenecks and empower our non-technical team members to take action? Is this CMS fast, secure from hackers, and
Read more When evaluating tools to integrate into a Growth-Driven Design tool stack, which of the following is NOT an important functionality consideration?
It promotes team collaboration. The CMS helps your team create, manage, and grow content. It has direct data integrations into
Read more How should you evaluate tools for your Growth-Driven Design tool stack?
Start with the goals you’re trying to reach. Then look at the functionality required to achieve those goals. Lastly, pick
Read more Why is it important to have an integrated tool stack that pulls all user data into one centralized place?
With an integrated system, your team can use the centralized data to trigger new actions to drive results faster. Integrating
Read more Why is it important to wait until the end of the strategy stage to complete the website-specific strategy items?
It’s important to have a deep understanding of your users before developing the website-specific strategy items. The website-specific strategy items are completed
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