HubSpot Inbound Certification Exam

The number of people represented by that persona that they need to bring to the website each month How the

Our customers buy our product because it helps them feel more confident in social situations. When I’m on my way

The flywheel replaces all funnels. A flywheel and a funnel represent the same basic premise. Individual funnels can be interconnected

All departments Just marketing Just marketing and sales All customer-facing departments It is easier to search in our PDF, which has correct

Get Found, Convert, Analyze Attract, Engage, Close Attract, Engage, Delight Attract, Convert, Close, Delight It is easier to search in

Awareness Consideration Decision All of the above It is easier to search in our PDF, which has correct answers, and

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because

It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished

The marketing department because buyer personas are primarily a marketing tool. The sales team because buyer personas are primarily meant