What is the relationship between your company’s purpose and your buyer personas?
Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes
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HubSpot Inbound Certification Exam
True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
True — You need to get input from as many people as possible, but you should have one person who
Read more Which of the following best describes a buyer persona?
A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated
Read more In the three horizon framework, what does horizon three symbolize?
The initiatives you to take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The
Read more What’s the maximum number of top priorities a company should have at any given time?
5 6 7 9 It is easier to search in our PDF, which has correct answers, and you can save
Read more In the three horizon framework, what does horizon two symbolize?
The initiatives you to take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The
Read more True or false? Every business exists primarily to create profits.
True — A business might have other goals it wants to achieve, but its leaders must be focused on profits
Read more In the three horizon framework, what does horizon one symbolize?
The initiatives you take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The initiatives
Read more When it comes to goal setting, what are objectives?
Objectives are statements that define the quantitative outcome of your goal. Objectives are statements that define the qualitative outcome of
Read more What is the three horizon framework?
The three horizon framework is a way to conceptualize what your business wants to accomplish in the short term, mid term, and long term.
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