Define a conversion path.
The method by which you encourage someone on your site to move down your funnel. The method by which you
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HubSpot Inbound Certification Exam
True or false? When starting out, make sure you are engaging with customers on every single social media channel.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more True or false? If you have an ideal customer profile, you don’t need buyer personas.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more What are the steps for creating a conversion path?
Attract, convert a lead, close a deal, and delight a customer. Create awareness, determine your end point, chart your course,
Read more What is conversion optimization?
Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion
Read more True or false? Conversion optimization is NOT an iterative process.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more What are the steps of conversion optimization?
Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data. Define your objective, establish your
Read more Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
your buyer personas the buyer’s journey content distribution industry benchmarks It is easier to search in our PDF, which has
Read more True or false? You should only create video content if you have a high-quality camera and lights.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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