HubSpot Marketing Software Certification Exam

Using a free tool to develop great content Knowing your buyer persona Mapping your business goals to social objectives Adding

Awareness Consideration Decision All stages of the buyer’s journey It is easier to search in our PDF, which has correct

By interrupting a visitor browsing irrelevant content By providing additional content or value By redirecting users to an interesting offer

Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only

A pop-up form A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email

Forms help you gauge how interesting a piece of content is to your target audience. Forms can help you disqualify

Buyer personas Your reports home Deal records Contact records It is easier to search in our PDF, which has correct

The total number of views for all the pages your form appears on that also have your HubSpot tracking code

A notification that your form has successfully published to your site The code you use to embed your HubSpot form

Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving