Which of the following is NOT an element of a hero statement?
A sales goal A persona A job to be done Your company’s name It is easier to search in our
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HubSpot Sales Enablement Certification Exam
Which of the following is the BEST way to uncover the job that people hire your product to do?
By interviewing individual customers. By sending out a survey to some of your customers. By researching similar products online. By
Read more Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?
Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a
Read more Which of the following is a benefit of using Jobs to Be Done?
It helps you identify the products you’re indirectly competing with. It helps you identify strategic alliances with products in other
Read more Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done?
“I need to feed my kids a healthy meal that won’t take long to make.” “I just got home late
Read more Fill in the blank: While buyer personas help you understand who your customer is, Jobs to Be Done helps you understand your customer’s _____.
motivations role job description point of view It is easier to search in our PDF, which has correct answers, and
Read more How many customers do you need to interview in order to develop a high quality buyer persona?
About 15 One or two All of them Approximately 20% of your customer database It is easier to search in
Read more When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:
What features they look for in a product like yours. What their buying process looks like. Who else is involved
Read more When you ask your customers about their goals and challenges, what are you trying to figure out?
How long they expect to be in their current position. How you can help them overcome their challenges and achieve
Read more True or false? Personas can change over time.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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