Choose all that apply. Why are meta descriptions important?
They increase click-through rate and visits from organic search. They increase visits from social media. They increase the authority of
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Hubspot SEO Certification Exam
How do search engines use sitemaps?
Display it in rich results. Web crawlers use a sitemap to understand a website’s structure so they can evaluate and
Read more What kind of company would benefit from the site links rich snippet?
All companies can benefit from site links rich snippets. A company with a large website, recognizable brand, and high search
Read more When performing keyword research, how can you determine which keywords you should create content for?
Define topics that you want your business to be known for, then find long-tail keywords within that topic area. Perform
Read more How long should your page’s title tag be?
Under 60 characters Under 120 characters Over 60 characters As long as possible It is easier to search in our
Read more True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more How do you build discovery and relevance for search engines?
By increasing the number of backlinks to your pages By driving as much traffic as possible to your website By
Read more Which of these is NOT part of a URL?
Protocol Domain Path Index It is easier to search in our PDF, which has correct answers, and you can save
Read more Why is having duplicate content an issue for SEO?
It can dilute your ranking potential. It confuses users. It can negatively affect your authority. It isn’t an issue at
Read more When should you use a robots.txt file?
When you have multiple versions of a page to indicate the preferred version When your website receives a penalty from
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