True or false? Social listening can help you find leads.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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HubSpot Social Media Marketing Certification Exam
How can social media listening increase customer advocacy?
Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. Responding only to
Read more What’s the difference between social listening and social monitoring?
Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher-
Read more Which of these KPIs demonstrate engagement? Choose all that apply.
Direct sales revenue from social media Mentions Sharing and retweets Likes or Favorites Customer satisfaction It is easier to search
Read more Which KPI is most likely to be a vanity metric?
Reach Engagement Return on Investment (ROI) Retention and loyalty It is easier to search in our PDF, which has correct
Read more On which social network should you share content most frequently?
Facebook LinkedIn Twitter Pinterest It is easier to search in our PDF, which has correct answers, and you can save
Read more There are many benefits to having a social media strategy. Which answer is NOT one of them?
Social media helps you expand your other marketing efforts. Social media helps you attract buyers. Social media helps you send
Read more There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?
Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule
Read more True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
Read more What is NOT an example of a social media crisis?
Employees going rogue on social media A celebrity posting an update that sparks outrage A hack into a Twitter account
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