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Measuring campaigns with Amazon Attribution Exam

Measure Campaigns With Amazon Attribution - Exam Answers
Measuring campaigns with Amazon Attribution Exam 

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

April 6, 2022 Steven 0 Comments

Detail page views, Detail Page view rate, Add to carts, Add to cart rate Total DPVs, Total DPVR, Total Add

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Measure Campaigns With Amazon Attribution - Exam Answers
Measuring campaigns with Amazon Attribution Exam 

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

April 6, 2022 Steven 0 Comments

Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest

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Measure Campaigns With Amazon Attribution - Exam Answers
Measuring campaigns with Amazon Attribution Exam 

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

April 6, 2022 Steven 0 Comments

Used for an understanding of initial awareness for your product from your advertising campaign. Provide a percentage chance of a

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Measure Campaigns With Amazon Attribution - Exam Answers
Measuring campaigns with Amazon Attribution Exam 

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

April 6, 2022 Steven 0 Comments

True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t

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Measure Campaigns With Amazon Attribution - Exam Answers
Measuring campaigns with Amazon Attribution Exam 

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

April 6, 2022 Steven 0 Comments

Keyword creative report Summary report Order summary report Performance report It is easier to search in our PDF, which has

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Measure Campaigns With Amazon Attribution - Exam Answers
Measuring campaigns with Amazon Attribution Exam 

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

April 6, 2022 Steven 0 Comments

True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t

Read more
Measure Campaigns With Amazon Attribution - Exam Answers
Measuring campaigns with Amazon Attribution Exam 

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

April 6, 2022 Steven 0 Comments

False True It is easier to search in our PDF, which has correct answers, and you can save time. Don’t

Read more
Measure Campaigns With Amazon Attribution - Exam Answers
Measuring campaigns with Amazon Attribution Exam 

ASINs within the Amazon Attribution console are promoted at the Order level.

April 6, 2022 Steven 0 Comments

True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t

Read more
Measure Campaigns With Amazon Attribution - Exam Answers
Measuring campaigns with Amazon Attribution Exam 

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

April 6, 2022 Steven 0 Comments

Name your order. Copy your attribution tag to append on your ad as the click-through URL. Generate a report to

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Measure Campaigns With Amazon Attribution - Exam Answers
Measuring campaigns with Amazon Attribution Exam 

Choose the best description for promoted conversion metrics.

April 6, 2022 Steven 0 Comments

Add to cart rates of select products. Impressions from your ad campaign. Amazon Attribution metrics that correspond only to the

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