Measuring campaigns with Amazon Attribution Exam

Measuring campaigns with Amazon Attribution Exam

Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?

Steven April 6, 2022

Measuring campaigns with Amazon Attribution Exam

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

Steven April 6, 2022

Measuring campaigns with Amazon Attribution Exam

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

Steven April 6, 2022

Measuring campaigns with Amazon Attribution Exam

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

Steven April 6, 2022

Measuring campaigns with Amazon Attribution Exam

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

Steven April 6, 2022

Measuring campaigns with Amazon Attribution Exam

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

Steven April 6, 2022

Measuring campaigns with Amazon Attribution Exam

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

Steven April 6, 2022

Measuring campaigns with Amazon Attribution Exam

ASINs within the Amazon Attribution console are promoted at the Order level.

Steven April 6, 2022

Measuring campaigns with Amazon Attribution Exam

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

Steven April 6, 2022