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Microsoft Advertising Search Certification

Microsoft Advertising Search Certification 

In general, the higher up on the Search Engine Result Page (SERP) your ad is the less likely it will be to clicked.

April 18, 2022May 1, 2022 Steven 0 Comments

True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t

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Microsoft Advertising Search Certification 

Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?

April 18, 2022May 1, 2022 Steven 0 Comments

Product ads Ad customizers Responsive search ads Expanded text ads It is easier to search in our PDF, which has

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Microsoft Advertising Search Certification 

What are some reasons why you would use page feeds for dynamic search ads?

April 18, 2022May 1, 2022 Steven 0 Comments

To fine tune your auto targets and ad copy. To prevent the labeling and targeting of specific URLs. To leverage

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Microsoft Advertising Search Certification 

Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?

April 18, 2022May 1, 2022 Steven 0 Comments

Billing Statement report Negative keyword conflict report Search Term report Share of Voice report It is easier to search in

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Microsoft Advertising Search Certification 

Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use?

April 18, 2022May 1, 2022 Steven 0 Comments

Expanded text ads Product ads Responsive search ads Ad customizers It is easier to search in our PDF, which has

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Microsoft Advertising Search Certification 

Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What level of transparency can Javier get with Microsoft Advertising reporting?

April 18, 2022May 1, 2022 Steven 0 Comments

No transparency into the sites where his ads are serving. Only the performance on Bing.com. Only the performance on owned

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Microsoft Advertising Search Certification 

What does SERP stand for?

April 18, 2022April 18, 2022 Steven 0 Comments

Search engine results page Search engine references prioritized Search engine reference page Search engine results prioritized It is easier to

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Microsoft Advertising Search Certification 

Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?

April 18, 2022May 1, 2022 Steven 0 Comments

Increase her bids Rename her campaigns and ad groups Improve the click-through rate by improving her ad copy Improve her

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Microsoft Advertising Search Certification 

When is a customer removed from the Dynamic Remarketing list?

April 18, 2022May 1, 2022 Steven 0 Comments

When a customer adds a product to a shopping cart. When a customer search for a product. When a customer

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Microsoft Advertising Search Certification 

For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?

April 18, 2022May 1, 2022 Steven 0 Comments

UET is recommended UET is only available in the US market UET is not possible UET is mandatory It is

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