How is a click-through rate defined?
Number of conversions ÷ Number of clicks as a % Number of impressions ÷ Number of clicks as a %
Read moreMicrosoft Advertising Search Certification
Hitesh wants to see the number of impressions for each headline and description combination for his Responsive Search Ad (RSA). What type of reports should Hitesh run?
Performance report Targeting Report Asset Report Advanced Insights report It is easier to search in our PDF, which has correct
Read moreGail’s Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their websites as possible while staying within their budget. which did strategy should the choose?
Maximize clicks Target cost per action Maximum conversions Enhanced cost per click It is easier to search in our PDF,
Read moreWhat should you know before importing a file in Microsoft Advertising Editor?
You ensure that the file is closed. The file data columns can be in any order. Files formatted in .MUMBERS
Read moreWhich of the following will not import using the Google import tool?
Structured snippets Text ads Automated rules Labels It is easier to search in our PDF, which has correct answers, and
Read moreHow many types of Dynamic Remarketing lists are available to an advertiser?
10 lists 5 lists 3 lists 1 list It is easier to search in our PDF, which has correct answers,
Read moreWhat do past buyers lists do in a dynamic remarketing campaign?
Have past buyers automatically added Require customized universal event tracking set up correctly for that product. Refresh within minutes. Ensure
Read moreWhich of the following is not considered in calculating quality score?
Ad relevance Landing page experience Bid Expected click-through rate It is easier to search in our PDF, which has correct
Read moreWhich of the following are Microsoft Advertising budgeting options?
Individual Shared Limited Multiple It is easier to search in our PDF, which has correct answers, and you can save
Read moreTo pay with monthly invoicing, you will need to have a live insertion order set up.
True False It is easier to search in our PDF, which has correct answers, and you can save time. Don’t
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