Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo’s mobile experience create?

$600,000 $150,000 $250,000 $400,000 It is easier to search in our PDF, which has correct answers, and you can save

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Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?

Product insights Purchase insights Data insights User insights It is easier to search in our PDF, which has correct answers,

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Shelly has been learning how to find opportunities with conversion rate optimization (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?

To identify whether the mobile site attracts the attention of nearby people as they use it. The mobile site’s speed

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Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google Analytics Google Shopping Cart Form AutoFill Real-time order counter It is easier to search in our PDF, which has correct

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Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?

Clicks and average order value decrease. Conversions and revenue increase. Clicks and revenue increase. Clicks and average order value increase.

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You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?

That site users leave positive reviews about products on the site To show a price comparison with competitor sites That

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Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?

Aligning with developers to create options for testing site and app improvements Running tests across advertising platforms and implementing results

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Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?

Google App Engine One Tap sign-up Progressive web apps Google AI It is easier to search in our PDF, which has

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Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

Presentation, Indicators, and Estimation Production, Interest, and Engagement Performance, Inspection, and Evaluation Potential, Importance, and Ease It is easier to

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