Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.

• 1. Jenna would like to know how many users are visiting a specific page on her client’s website.
  2. ​Edith is interested in tracking how many users are signing up for her newsletter each month.
  3. ​Durene would like to measure how many sales of a specific product are made.
  4. ​Travis wants to measure the number of new customers his campaigns are producing for a client.
  • Purchase (3)​
  • Sign-up (2)
  • Pageview (1)
  • Lead (4)

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