Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

    1. Auction-time bidding
    2. Depth of signals used and cross analysis
    3. Machine learning
    4. Time saved
    • Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
    • Alleviates the strain on marketing resources by automating more manual tasks (4)
    • Integrates a large variety of signals and considers new ones to evaluate user intent (2)
    • Algorithmically helps set the appropriate bid for each and every auction (3)
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