From an inbound perspective, why is it important to know your audience and who you’re trying to reach online?

• Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer.
• Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing channels.
• Understanding what your ideal customers are thinking and feeling as they browse your website helps you better manipulate their emotions and propensity to buy from you.
• Understanding your ideal customers helps you identify where you have the competitive advantage over your competitors.

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