Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?
- Ads with exposed groups, on the same message, and directed at the same audience.
- Ads with unexposed groups, on the same budget, and directed at the same audience.
- Ads used in brand lift, on the same channel, and directed at the same audience.
- Ads used in identical ways, on the same channels, and directed at the same audience.
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