How should you approach your measurement strategy, if you were planning to run a video action campaign?

• You’d measure only complete offline conversions for a more accurate return on investment calculation.
• You’d measure only complete online conversions for a more accurate return on investment calculation.
• You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.

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