If you’re a marketer setting up the value of an online conversion action, what would you do?
- Regardless of the value of the lead, you’d always set it as $0.
- If the average value of a lead is $20, you’d assign the value as $200.
- Regardless of the value of the lead, you’d always set it as $1.
- If the average value of a lead is $20, you’d assign the value as $20.
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