In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

• Leverage the power of audio in your ads to lift brand awareness.
• Use video shots from movies and television shows to get attention.
• Force a user into a sign-up or e-mail capture to exit the ad display.
• Film ads that have a depressing emotional factor to gain sympathy.
• Increase your ad’s pacing to capture attention and keep it longer.

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