Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

  • She doesn’t have to think of all the related saucepan keywords.
  • She can explicitly choose keywords to ignore.
  • Her ad will only show for “blue saucepans.”
  • She can easily select the color she wants to focus on.
  • She can choose the exact searches her keywords will match.
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