Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

  • 25% of YouTube watch-time happens on mobile devices.
  • 60% of YouTube watch-time happens on mobile devices.
  • 75% of YouTube watch-time happens on mobile devices.
  • Google does not share device watch-time metrics for YouTube.
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