Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.)

  • Lead manipulation
  • Local Inventory ads
  • Website-to-email
  • Search engine optimization
  • Google Ads location extensions
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