Marketers can serve their business needs by utilizing a combination of broad match, Smart Bidding, and Responsive Search Ads.
- By using exact match keywords as a means of helping AI-powered Search reach particular audiences
- By relying on manual bidding for queries that marketers believe will drive the most value
- By utilizing broad match, Smart Bidding, and Responsive Search Ads together
- By lowering paid-search budgets and reinvesting in high-quality image assets
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