Match each business objective with the Google Ads campaign type best suited to deliver the desired result. (Each campaign type can be used only once.)

    1. Advertise a business’s online and local inventory and boost website or store traffic.
    2. Increase engagement, app installs, and in-app actions (like signing up for a newsletter).
    3. Increase exposure and reach audiences with specific interests across the web.
    • Shopping campaign (1)
    • Display campaign (3)
    • App campaign (2)
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