Match each business objective with the Google Ads campaign type best suited to deliver the desired result. (Each campaign type can be used only once.)

• 1. Advertise a business’s online and local inventory and boost website or store traffic.
  2. Increase engagement, app installs, and in-app actions (like signing up for a newsletter).
  3. Increase exposure and reach audiences with specific interests across the web.
  • Shopping campaign (1)
  • Display campaign (3)
  • App campaign (2)

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