Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

• Over 40% of global shoppers purchased products they discovered on YouTube.
• Over 60% of global shoppers purchased products they discovered on YouTube.
• Over 80% of global shoppers purchased products they discovered on YouTube.
• Over 70% of global shoppers purchased products they discovered on YouTube.

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