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Google Ads Measurement Certification Answers
Google Ads Measurement Exam

Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails.​ What will cause the import process to fail?

Steven
  • Rodney hasn’t added any data to the Conversion Name field.
  • The GCLID field’s been removed from the conversion template.
  • Rodney’s account isn’t assigned to the Firebase Develop Admin role.
  • Rodney’s trying to upload an Excel file rather than Google Sheets.
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Google Ads Measurement Certification Answers

Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

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Google Ads Measurement Certification Answers

Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions?

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A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?

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