To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

    1. ​Be clear on what the audience should do.
    2. Open YouTube ads with impact.
    3. Tap into emotion, audio, and pacing.
    4. Brand naturally and with purpose.
    • Direct (1)
    • Connect (3)
    • Attract (2)
    • Brand (4)
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