To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

• 1. ​Be clear on what the audience should do.
  2. Open YouTube ads with impact.
  3. ​Tap into emotion, audio, and pacing.
  4. Brand naturally and with purpose.
  • Direct (1)
  • Connect (3)
  • Attract (2)
  • Brand (4)

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