Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

  • Sets manual bids for specific times of the day
  • Saves time and marketing resources
  • Minimum and maximum bid values are determined by the daily budget
  • Sets the appropriate bid for each and every auction
  • Integrates a large variety of signals to evaluate user intent
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