True or false? Every business exists primarily to create profits.

• True — A business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals.
• False — Although most businesses have to generate profits in order to sustain themselves, every business exists to fulfill a specific purpose.
• True — A business only exists to create profits for the people it employs.
• False — Businesses should not think about profits at all. Instead, they should find a higher purpose to fulfill.

OR

• The initiatives you take to power short-term success
• The initiatives you take to power mid-term success
• The initiatives you take to power long-term success
• The initiatives you choose to omit or de-prioritize

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