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Display & Video 360 Certification Answers 

What does Display & Video 360 allow its users to do?

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  • It allows publishers and media owners to manage the inventory they offer.
  • It allows website owners to track, manage, and report data on their website traffic.
  • It allows advertisers to buy digital inventory and manage campaigns.
  • It allows advertisers to store and deliver their ads to a publisher’s web page.

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A marketer created a line item in Display & Video 360 for a mobile web campaign accidentally targeted mobile in-app. To correct this, the marketer removed the mobile in-app targeting at the insertion order level. Why would the campaign continue to target mobile in-app?

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You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?

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The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?

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