What should you do if your competitor has a big public blunder?

• Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
• Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
• Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
• Stay completely silent and make sure your company never experiences the same thing.

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