What’s an example of a campaign that fell short of its target goal?

• An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
• A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
• A display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
• A search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.

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