What’s the difference between qualitative and quantitative research?
- Qualitative studies generate data based on observing a person or thing directly; quantitative data is gathered indirectly.
- Studies that are quantitative in nature generate data based on observing a person or thing directly, whereas qualitative data is gathered indirectly
- Quantitative studies are only done via surveys; qualitative studies can be done a myriad of ways.
- Qualitative studies give you better insights than quantitative studies.
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