When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
- People who’ve already spent time searching for products or services like yours on Google Search
- People who’ve already engaged with your business, but didn’t convert when they had the chance
- People who are actively researching your business and its specific products and/or services
- People with a similar profile to the customers you currently target, or who frequent your business
- Custom Intent Audiences for YouTube (1)
- In-Market Audiences (3)
- Remarketing or Customer Match (2)
- Similar Audiences (4)
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