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Google Ads Measurement Certification Answers
Google Ads Measurement Exam

Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

Steven
  • Cross-channel attribution
  • Store visits
  • Brand lift
  • Media mix model
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Google Ads Measurement Certification Answers

You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

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Google Ads Measurement Certification Answers

Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?

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A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?

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